Transforming Confidence from the Inside Out: The Heart Behind Shakeup Makeup

At Shakeup Makeup, everything we do is rooted in one powerful belief: every woman is worthy of a life where she feels confident, seen, connected, and free to be her whole, authentic self.

And confidence? Real, lasting, confidence? It doesn’t come from checking more boxes or doing more. It’s not about adding more to your to-do list. It's about shifting your perspective — really figuring out what lights you up and letting go of everything that doesn’t feel right for you anymore. That’s where the magic happens.

Through fitness, beauty, and wellness coaching, I help women reconnect with the version of themselves that’s been there all along — vibrant, powerful, joyful, and completely worthy. My work is about transformation, yes — but not the kind that requires hustle and burnout, or the one that is only seen in before and after photos. It’s about making life feel a bit more magical, more fun, more you... and that's a glow up I can most certainly get behind.

Whether we’re sweating it out in a fitness class, creating a natural glam look for your wedding day or special event, or diving into a wellness chat over a glass of water and some serious laughs, the mission is always the same: to help you feel lit up from the inside out.

Because when you feel good in your body, when you love what you see in the mirror, and when your mindset supports your growth — you become unstoppable.

Shakeup Makeup isn’t just a brand. It’s a movement. A community of women shaking up the old rules, rewriting the narrative, and choosing joy, play, and confidence over pressure and perfection.

So here’s your permission slip to do the same. To move your body in ways that feel fun, not forced. To wear the lipstick that makes you feel fierce and sexy. To say “yes” to what lights you up and “no” to everything and everyone that drains you. To shake things up and step fully into your power.

You deserve a life that feels as good as it looks. And I’m here to help you create it.

Photo by Kaitlyn Casso Creations